I Am Pissed. In Purple. Donny-and-Marie-from-the-70s Purple.
Charlie 106.3 is no more. Apparently, in 10 months, the ratings never got to the level The Suits wanted, and once again, there is a format change.
About 4 years ago, it was an oldies station and pulled in nice ratings -- nothing to ever make it Top 5 in the area, but decent. Then after a corporate merger, it became "The Walk": positive country & contemporary Christian. It was a format destined for failure here. Country stations are owned by "Sheer Panel" around here, and you can't sling a dead cat without hitting a religious station. Combining the two was less of a genius idea than The Suits planned on. I refused to listen to that station on sheer principle. After that failure (though it took The Suits 18 months, maybe 2 years to finally cave) they switched to "Women Talk" with syndicated stuff, mostly from Greenstone Media. Hey, I lean liberal on a lot of social issues of import to women, and even I was bored and occasionally ill-at-ease with the station the few times I listened in. Cooterville has a large female contingent, but this was too liberal for this area, and -- dare I say it -- rather unnecessary. The ratings proved so.
Well, actually, Greenstone went belly up and so did "Women Talk" ...... so The Suits did "Charlie" (a Jack format, re-named of course) starting last August. FINALLY! There was a station to suit me. Johnny Cash one minute and Prince the next, followed by Barry White or maybe even Barry Manilow. A lot of everything. It was fantastic. I wasn't thrilled by the lack of DJ's, but I got used to it because of the music.
And now it's gone. "We gave it 10 months!!!!" Right. 10 months is more than enough time to build a station base and help it succeed. What's replaced it? A simulcast (trimulcast, really) of the AM talk radio sister stations --- Rush, Sean Hannity, Mike Gallagher, the local right-wing folks. Sweet God, deliver me. I'd rather cut off a left appendage than listen to that crapfest.
The Suits have 4 other stations (not counting the gabfest tri-stations), including a couple that I used to listen to fairly regularly. No more. I will even lift my boycott of Sheer Panel if I have to. Actually, I have another option: XM or Sirius (or if things go as planned XM-Sirius)....... and as soon as I save up enough, I'm going satellite. I'm tired of music I hate. I'm especially tired of The Suits and Sheer Panel trying to tell me what music I should and shouldn't like .... because I don't fit their formats.
I'm a P1 for most adult contemporary formats -- at least according to all the demographics. I should swoon every time I hear Josh Groban, right? Is it any wonder I've been listening to SportsTalk? I don't fit any of their demographic molds -- and I'm pretty damn proud of that.
RIP, Charlie. You were good. And taken too soon.